Understanding Traffic Filters - Powered by Kayako eSupport Help Desk Software

08 Sep 2010

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	Understanding Traffic Filters

Article Would you like to improve your conversion ratios? Make yourself a solid traffic filter. Use this traffic filter to not only target your traffic better but to produce more traffic all on it's own. A good traffic filter is a tool every webmaster should use to improve their ratios and, as a result, bulk up their paychecks. Here's how to do it...

What is a Traffic Filter?

A traffic filter is a network of linked pages that allow your surfers to click on niche specific links, descriptions or images in an effor to narrow down their preferences until they finially find exactly what they want...then you send them to the corresponding Silvercash site. By this time that surfer has spent the last several minutes looking for what he wants and the chances of him buying a membership to the site of ours you send him to improve drastically over simply linking directly to a paysite.

Why Have One?

1. Better Ratios - Send highly targeted traffic.
2. More Sales - Recycle or trade unproductive traffic.
3. More Traffic - Optimize pages for search engines.

How to Make One?

Register an easy to remember domain.

Make a basic homepage with links to 20 popular niches.

On each niche page provide descriptive links to other pages within the same niche, also toss up a banner or two as well as a menu with links back to both the main niche page and the homepage.

On the sub niche page place an FPA to the Silvercash site within that niche along with a brief, easy to read description telling the surfer exactly what he'll find along with how much it will cost him. If the sub niche page is 'Small Latina Tits' than emphasize that in the text.

On the same sub niche page provide more descriptive links to other sub niches within the niche, just in case they clicked to the current page out of curiosity. In addition to these sub niche links also provide the menu to allow them to search through other niches.

For traffic that chooses to leave rather than buy a membership you need to include ways of trading them for another fresh surfer before they leave your site. One way to do this is to provide links on the very bottom of this page to toplists or pre arranged link trades.

Once your filter is complete take some time to optimize it for search engines, be sure to make a page with links to all your niche pages and submit that to the engines. On this links page, or 'gateway', be sure to host it on a different server even if it's a free host & link to it from other sites.

Add a small exit console off each page. On this console give the surfer a few last chance links to modified pages within your same filter. To modify them simply make them look differnt from the rest of your filter, even host them elsewhere is possible. This will give your surfer the impression that he's at another site and may surf through that as well, and may end up buying a membership from you despite their intention to leave.

Final Tips

Rather than using only text links, try using images that link to a small gallery of non-clickable thumbnails. Arrange the thumbs around descriptive text and links to both Silvercash and to further sub niche pages.

Within your filter mix in pages that resemble link lists, directories & search engine results pages. The sites appearing drastically different can pull more clicks.

Link to your niche, and sub niche, pages from all of your sites. For example you could make a money bar, a table with links to different niches, but rather than link those directly to a Silvercash site you can link to a niche traffic filter page & qualify surfers before you send them.

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22 Oct 2008 11:00 PM